IT ALL STARTS WITH
Aesthetics.
Capturing the visual appeal of sound gear that draws a musician's attention at the beginning of the love affair, and keeps them captivated long after the relationship has formed.
Capturing the visual appeal of sound gear that draws a musician's attention at the beginning of the love affair, and keeps them captivated long after the relationship has formed.
Those who don’t play don’t quite understand. To most non-musicians, it’s “all the same”. But this could not be further from the truth. The quest of the musician to find the Holy Trinity of looks, feel & tone in their instruments, to all work in unison to form that special “bond” can be long, tiresome, costly, and frustrating. However, once this connection is formed, magic happens. Sound flows almost effortlessly, and stories unfold. As musicians ourselves, we understand this quest all too well, but at Aesthetic Aud.io it all starts with the look.
The visual elements of an instrument or piece of music gear, drawing a musician’s attention in a crowded room.
The physical attributes of an instrument, making the experience of playing effortless and enjoyable.
The tonal quality of the instrument that represents & recreates the sound a musician hears in their mind.
If it produces, transforms, captures, or amplifies sound, we love it. We don’t discriminate on the type of equipment, or piece of “gear”. To us it’s beautiful. Some more than others. In fact, some can be downright ugly, but we love that! We love that someone may find a piece of gear that most think is ugly - beautiful and that attraction takes them one step closer to their bond, and ultimately the great satisfaction that bond brings.